Impossible List

This is not a bucket list.

​

This is a living record of ambition, execution, and growth.

​

My Impossible List captures the goals, experiences, and standards I am actively working toward, knowing that meaningful progress is never truly “finished.” Items will be completed, refined, and replaced as new challenges emerge.

​

I keep this list public as a form of accountability, a way to track momentum over time, and an invitation for others to think more intentionally about the work, experiences, and impact they want to pursue.

 

Professional Goals

Build a Thought Leadership Platform (In Progress)

• Develop a sustained, engaged readership through long-form publishing (100+ Substack subscribers)

• Establish visible professional reach within the cannabis and regulated-industry ecosystem (2,500+ LinkedIn followers)

• Publish a minimum of one high-quality long-form article per week on strategy, execution, and leadership (In Progress)

• Translate published thought leadership into industry recognition and speaking opportunities

  • PMI Global Summit (November 2025)

• Be invited to speak or serve as a panelist at a cannabis industry conference or leadership forum

• Be published by Harvard Business Review (aspirational milestone)

Complete Advanced Executive Education

• Complete a leadership course through Harvard Business School

  • Leadership Principals (March 2023)

• Complete an Executive Leadership Program through Harvard Business School

Commit to Continuous Learning

• Learn something new every day

  • Listen to one Headway summary daily for a year (In Progress)

​

Health & Fitness Goals

• Run 5 km

• Run 10 km

• Establish a daily mindfulness or breathwork practice (10 minutes/day)

  • Complete a 30-day consistency streak (In Progress)

  • Practice intentional digital downtime (no screens first/last 30 minutes of the day)

• Establish a structured reflection and journaling practice (In Progress)

  • Maintain a daily reflection habit

  • Conduct weekly retrospectives on wins, failures, and lessons learned

• Maintain a consistent strength, mobility, and daily movement routine (In Progress)

  • Walk daily for 15 minutes as a non-negotiable baseline habit

  • Regularly engage in outdoor activity (hiking, kayaking, travel-based movement)

  • Strength train a minimum for 3 times we week

  • Yoga/Stretching daily for 10 minutes

• Complete a structured health or body-recomposition program and document the journey.

​

Events & Experiences

Professional Events

PMI Global Summit

• Las Vegas - 2022 (Completed)

• Phoenix - 2025 (Completed)

MJBizCon

• Las Vegas - 2025 (Completed)

Attend at least one major industry event annually as a speaker, panelist, or moderator

Major Global Events

• Olympic Games

• NHL Stanley Cup Finals

 

Travel Goals

• Visit Paris, France

• Visit Amsterdam, Netherlands

• Visit London, England

• Visit Los Angeles, USA

• Visit Australia

• See the Northern Lights

Completed Travel Milestones

• New York City, USA - Feb 2004

• China - Apr 2010

• Thailand - Jul 2012

• Dubai, UAE - Feb 2013

• Morocco - Apr 2015

• Italy - Apr 2015

• Mexico - 2022

Major Life Experience

• Live in a foreign country (Completed - Abu Dhabi, May 2013)

• Live and work abroad again in a senior leadership or advisory capacity

 

Life Goals & Personal Projects

Languages

• (Re)learn French (current Duolingo level: 32)

• Learn Spanish (current Duolingo level: 9)

Curiosity and Craft

• Continue developing guitar skills and musicianship (Ongoing)

• Write and record a new original song

• Write and record a solo album

• Share music projects publicly through video or audio platforms

Media & Publishing

• Start a YouTube channel focused on music (March 27, 2025)

  • Reach 100 subscribers

  • Publish consistently (minimum weekly cadence)

Recognition & Legacy

• Lead the establishment of full commercial and operational capability in a new country

  • Dubai, 2013 (Completed - United Safety)

  • Kuwait, 2015 (Completed - United Safety)

• Build a Commercialization PMO and governance model adopted across an organization (Completed - Organigram)

• Establish structured stage-gate and execution discipline for regulated innovation programs (Completed- Organigram)

• Mentor and develop leaders who continue operating independently after transition (Ongoing legacy)

• Be invited to advise or support commercialization strategy for emerging or scaling operators (In Progress)

• Have something named after me (Completed — Edison Jolts tool and process, 2021)

• Launch award-winning products (Completed)

  • Dec 2023 - KIND Magazine Cannabis Innovation of the Year (Shred Rip Strips)

  • Dec 2022 - KIND Magazine Cannabis Innovation of the Year (Edison Jolts)

• Be cited, referenced, or quoted in industry publications or case studies

  • (OCS “How It’s Made” Series- Edison Re:mix, 2020)

Curiosity and Craft​​

• Listen to one new album every day for a year. (505 Albums completed - 2021) 

• Listen to 2 new albums every day for a year (In Progress)

  • Post a youtube short review of each album​

• Study one discipline per year outside my primary field

  • Marketing (Ongoing 2026)​

• Continue developing guitar skills and musicianship (Ongoing)

• Write and record a new original song

• Write and record a solo album

• Share music projects publicly through video or audio platforms

• Maintain a daily writing or idea-capture practice