Where Strategy Meets Execution

Career Highlights & Experience

From commercialization leadership to large-scale program delivery, this is the work, progress, and impact I am most proud of.

Built. Led. Delivered.

Industry Expertise

Award-Winning Innovation

Trusted Leadership

Career Experience & Impact

A senior commercialization and operations leader with 15+ years of experience delivering innovation, execution discipline, and measurable outcomes across regulated industries. Proven record leading national launches, building governance frameworks, and driving large-scale programs that deliver results.

Better Tomorrow Consulting

Director, Commercialization & Project Management (2025–Present)

Supporting cannabis operators with commercialization strategy, execution governance, and operational excellence to accelerate growth and reduce risk.

Built commercialization frameworks and governance playbooks
Enabled faster go-to-market delivery for client organizations
Developed agile execution systems in regulated environments

Enabled faster commercialization delivery • strengthened governance discipline • improved client execution confidence

Organigram Inc

PMO Manager & Head of Commercialization (2021–2025)

Led commercialization strategy, execution governance, and 100+ annual product launches, aligning innovation to corporate growth objectives.

Built and led the organization’s Commercialization PMO
Delivered award-winning national launches and new categories
Drove innovation-driven revenue growth and execution discipline
Led cross-functional teams across Ops, R&D, Sales and Leadership

Built national commercialization capability • accelerated launch velocity • strengthened innovation governance across the business

Organigram Inc

Project Manager, Strategic Innovation and Change (2020–2021)

Led complex cross-functional programs across commercialization, facilities, and operational readiness, ensuring critical initiatives were planned, governed, and delivered on time, within scope, and aligned to corporate strategy in a highly regulated cannabis environment.

Managed multiple enterprise projects concurrently across Operations, R&D, Facilities, QA, and Commercial
Built execution plans, governance cadences, and stakeholder alignment to move initiatives from concept to delivery
Supported capital expansion, equipment commissioning, and facility readiness to enable production growth
Structured and improved project planning discipline, risk management, and reporting transparency
Partnered with senior leadership to ensure operational execution supported business objectives and market timelines

Delivered complex cross-functional initiatives on time • improved operational readiness and alignment • strengthened risk visibility and project execution discipline

DASS Solutions

Country Manager, United Arab Emirates (2015–2020)

Recruited to lead regional growth and operational scale-up across the United Arab Emirates, with full accountability for strategy, P&L, people leadership, and execution in a highly regulated industrial environment.

Achieved >20% year-over-year revenue growth by focusing on higher-margin training, consulting, and safety equipment.
Held full P&L accountability, improving EBIT through disciplined cost controls and operating efficiency initiatives
Built and led multidisciplinary teams of 80+ staff, strengthening leadership capability, accountability, and workforce stability
Introduced new technology and process innovation, including 3D scanning, reducing project execution timelines by 16%
Led delivery of complex safety infrastructure and consultancy projects, ensuring regulatory compliance and on-time execution

Drove double-digit revenue growth • built national capability and leadership strength • improved execution reliability and market credibility

United Safety

Country Manager, Kuwait (2015)

Launched United Safety’s first-ever Kuwait operation, establishing full commercial, operational, and regulatory foundations while securing the company’s first major projects in-country.

Built Kuwait operations from the ground up, including infrastructure, staffing, standards, and compliance systems
Secured the first major national contract, leading full commercialization from validation through deployment
Developed and executed the Kuwait market-entry strategy, positioning the company with national oil operators
Built executive relationships with national oil companies, accelerating growth beyond the initial scope
Implemented compliant governance, risk frameworks, and financial discipline to support sustainable scaling

Established national operations from the ground up • secured regulatory and client confidence • built sustainable governance and delivery foundations

United Safety

Technical Service Manager, Middle East & Asia (2014–2015)

Oversaw multi-country operations across Iraq, China, and Yemen, acting as the regional authority for technical governance, operational execution, innovation, and cross-border alignment.

Directed day-to-day technical and operational performance across multiple countries in high-risk regions
Established regional operating standards, harmonizing training, documentation, and equipment governance
Developed and launched new safety innovations tailored for challenging field environments
Served as senior escalation point for engineering, troubleshooting, and critical customer support
Enabled cross-functional collaboration to optimize fleet readiness, deployment, and execution reliability

Improved technical execution quality • strengthened governance and standardization • enhanced reliability across multiple high-risk regions

United Safety

Country Manager, United Arab Emirates (May 2013 – Aug 2014)

Led country operations in the UAE with full P&L responsibility, overseeing large-scale safety programs for major oil and gas clients while building local capability, governance, and customer partnerships.

Managed a multi-unit P&L, improving revenue growth and profitability through disciplined financial oversight
Built and developed local leadership and technical teams, improving capability, readiness, and retention
Delivered operational support programs for national oil companies with strong reliability and schedule performance
Implemented quality and HSE frameworks, supporting ISO 9001:2008 certification in the region
Strengthened key strategic partnerships, positioning United Safety as a preferred partner for mission-critical projects

Stabilized operations • delivered revenue growth and improved profitability • strengthened United Safety’s regional market position

Country Manager, Iraq (May 2012 – May 2013)

United Safety

Country Manager, Iraq (May 2012 – May 2013)

Tasked with stabilizing and growing operations in Iraq, one of the company’s most challenging environments, while ensuring safe, reliable delivery of industrial safety services to major national oil clients.

Stabilized national operations, rebuilding structure, staffing, and execution processes under extremely challenging conditions
Managed multimillion-dollar P&L, growing annual revenue from ~$1M to ~$5M through improved delivery performance and customer trust
Led large deployment teams supporting plant turnarounds and critical confined-space safety programs with excellent safety outcomes
Elevated quality, documentation, and governance standards, contributing to ISO 9001:2008 certification readiness

Established safe, stable operations in a highly challenging environment • improved execution discipline • ensured reliable delivery to multinational clients

United Safety

Operations Manager, China (Apr 2010 – May 2012)

Held operational responsibility for China, building the structure, teams, and processes required to deliver large-scale safety projects for industrial and energy-sector clients.

Managed day-to-day operational delivery across multiple large-scale projects, ensuring workforce readiness and equipment availability
Built foundational operational frameworks, documentation systems, and reporting to support sustainable growth
Recruited and developed strong local teams, significantly improving capability and reducing reliance on expat resources
Coordinated complex resource deployments for major shutdowns and industrial execution campaigns
Improved utilization, logistics efficiency, and project execution, strengthening both reliability and financial outcomes

Built national operational capability • improved execution performance and workforce competency • strengthened governance and reliability of delivery

Education

MBA - Athabasca University

Focus: Strategy, Leadership, Organizational Performance

Leadership Principles - Harvard Business School

Graduate Diploma in Management

2020

Professional Certifications

Formal training in project governance, execution discipline, and continuous improvement within regulated and high-risk environments.

PMP, Project Management Professional
Project Management Institute
PMI-ACP, Agile Certified Practitioner
Project Management Institute
Leadership Principals
Harvard Business School Online: leadership, strategic decision-making, and organizational effectiveness

Awards & Recognition

Industry-recognized innovation and execution excellence across regulated consumer products and complex operating environments.

KIND Magazine Cannabis Innovation of the Year
SHRED Rip Strips, December 2023
KIND Magazine Cannabis Innovation of the Year
Edison Jolts, December 2022
Ontario Cannabis Store, “How It’s Made” Series
Featured innovation case study, Edison Remix, 2020

Publications & Thought Leadership

Published research and public contributions focused on strategy execution, governance, and leadership in complex, regulated environments.

Selected Publications & Presentations

Growing Agile: Cultivating Resilience in Regulated Startups

PMI Global Summit, Phoenix - November 2025
Presented on applying agile principles within highly regulated industries, with a focus on execution discipline, organizational resilience, and governance alignment.

Implementation of Agile Principles in the Cannabis Industry

Athabasca University - December 2022
Academic research examining the adaptation of agile frameworks within regulated cannabis operations, balancing speed, compliance, and enterprise governance.